JAPAN -Rate 8 for many cultures is one of the lucky number. Maybe it's the underlying automobile manufacturer Nissan to create a business plan that they call 'Nissan Power 88. "
The business plan was disclosed Nissan Motor Co. Ltd. for the period 2011-2016. In the plan, Nissan will certainly be more aggressive embrace of the world automotive market.
No fewer than 50 models of car will they show in the next five years with 90 latest automotive technology. Under the plan, 50 models of Nissan cars will be launched gradually. So Nissan will launch a new car model every 6 weeks.
That way, Nissan will have a total of 66 models in their portfolio that will cover 92 percent of the existing car segment. To that end, Nissan will also increase the number of their dealers in the world than previously numbered 6000 to 7500 dealers dealership.
Moreover, as the name suggests, this plan also targets an 8 percent as a target market share of Nissan's global level together with increased profits by 8 percent per year.Nissan also ambitions to become the company's largest light commercial vehicle manufacturer in the world in 2016.
With that target, then the cumulative Renault-Nissan joint venture is also targeting sales of electric cars at 1.5 million units. Nissan was in the plan will begin work on the cheap car market with the spirit of 'Mobility for all'.
In the luxury car segment, Nissan is targeting significant growth in the previous Infiniti brand sales have only 150 thousand in 2010 to more than 500 thousand in 2016 with market growth of 70 percent and the number of products sold reached number 10 car models.
For its market, China is expected to become Nissan's largest market in 2012 with a target market share of 10 percent in 2016. There, Nissan also has a factory with a production capacity of 1.2 million units. However, emerging markets with the most potential at this time, Brazil, Russia and India of course they will never forget.
"Nissan's Power 88 is a great business plan, but our company has a proven track record are able to achieve challenging goals that,"said President and CEO of Nissan, Carlos Ghosn was quoted as saying of Nissan's official website on Tuesday (28/06).
"We will accelerate our growth, bring more innovation and passion for the products and services, cars more affordable for all people around the world in line with energy and environmental challenges of the 21st century," he concluded.
