Car ads have always been the center of the automotive world, plus they let us know what we like. When is it that car ads go too far? Well not all auto ads tell us about the amazing car navigation system or car radio some may make claims like they can fix all the
problems in your life. We all know that when we climb into an amazing car we do tend to feel better about ourselves. The car companies believe that they have nailed down what makes us want them but has anyone really done that?
The truth…not really, car ads try but they cannot pin point one group and it may be time to try. Recently Honda has begun a campaign with the civic that seems aimed at individuality. Though this series was done by Scion about 10 years ago guess Honda is trying to recapture the feeling. KIA has apparently built a car that can drive on mars, that is if you believe their newest ads. You know the ones I mean…the one where the aliens steal the car away from Neptune. The car ads have always been over the top but it may have reached a point where the ad is more important than the car.
Land Rover may have nailed it down with their “you’ll feel safe inside” ads, if you have not seen them it’s worth a Google search. Why are these ads successful? Land Rover hit the nail on the head, they convey the message while not distracting from the core message. That message is “Land Rovers are safe” which is besides the fact that they are great looking trucks too.
Super car companies have fallen prey to the same vice as most of the others. The new Pagani is a amazing looking car but god are the ads just plain bad. If you are looking to buy a super car you want to see it going crazy not slowly cruising through the country side.
We all buy cars for different reasons but there is no reason for me to ever see a Camry sliding around a curvy road. Come on people it is time to go for your target audience! Camry equals reliable, supercar equals fun and SUV equals safe …these are things we all know. All I know is if I were god of the sea I would not be driving a KIA, though they are great cars nowadays.
