Sherwin folded Acme back into the product line back in 1996 and now 12 years later if they had not used the name they stood to lose the rights to the venerable old name. Back before Acme was associated with Willie E Coyote and his plans to get that pesky roadrunner Acme stood for the best of something, the name implied it was as good as it could be.
As a marketing tool Sherwin Williams used Acme to differentiate it's market along with other brands Rogers and Martin Senour. I always thought that Acme had the best numbering system
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