Hyundai Veloster
As official pan-European partner of the 2011 MTV EMAs, Hyundai has revealed the first details on the partnership activities offering music fans and aspiring pop stars once-in-a-lifetime opportunities to be involved in the event.
The initiatives feature a "1+2" theme, inspired by the Official Wheels of the 2011 MTV EMAs, the Hyundai Veloster.
The 1+2 band Contest offers amateur bands throughout Europe the opportunity to join famous names on the stage, celebrating the 2011 MTV EMAs. Musicians are invited to submit their music videos online, with the public voting for their favourite entrants before an MTV jury chooses the ultimate winner who will play alongside Snow Patrol and Jason Derulo on the 2011 MTV EMAs night.
The 1+2 Music Quiz is aimed at music fans, providing the chance for two friends to experience the atmosphere and live performances at the MTV EMAs. Entrants must correctly answer a number of questions in an online competition to prove the passion for music.
Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented: "Hyundai is delighted to be a partner of the MTV EMAs for the first time, and the activities we've set up will provide fantastic opportunities for Europe's most talented bands and biggest music fans.
"The eventual winners will have to show real energy, innovation and dynamism to triumph over other competitors – characteristics that fit well with the nature of Veloster. The unique 1+2 door sports coupe is the perfect match for the MTV EMAs, and our partnership truly captures the spirit of Hyundai's brand slogan New Thinking. New Possibilities," Allan Rushforth concluded.
